Too often authors ignore the importance of adequate internal reviewing and polishing of an article among colleagues before submitting it to a journal. A good co-author will help you in finalising the article.
research results do not exist before they are successfully published. The key people for getting one's article accepted for publication are the editor-in-chief, editor, and reviewers. After publication, a well-written article will attract readers, eventually resulting in a scientific impact defined by whether other scientists will cite the article.
A researcher easily has an illusion that his/her research will sell itself more or less automatically. When trying to come up with publications the key point is to express your main message as clearly as possible. A written piece of work must have a solid storyline.